Visual technologies have a significant influence on a repertoire of competences most essential for people. They bring with themselves a new language of visual narration and a new mode of reading visual signs. In order to recognize and describe possibilities and limitations intrinsic in visual technologies of the contemporary iconosphere, we pose the following questions:
HOW DO PEOPLE IN DIFFERENT CITIES READ AND PERCEIVE VISUAL SIGNS, ICONS, QR CODES, DIAGNOSTIC IMAGES, AND DIGITAL GRAPHICS?
HOW DO VISUAL TECHNOLOGIES FUNCTION IN DIFFERENT CITIES, DIFFERENT COUNTRIES, AND ON DIFFERENT CONTINENTS?
In the TICASS project we address this question by means of North-South cooperation, drawing the geographical line from London to South Africa (via Poland, Czech Republic, Italy, and Kenya).
The selection of Partners is based on both similarities and differences, which allows us to take into consideration different social, political, historical, climatic, and cultural conditions while searching for common cultural and human values. We will investigate different images that are tangible cultural phenomena in order to recognize their intangible sense, meaning, and value, which will serve educational purposes and increase the level of awareness and critical perception together with understanding the specifics of different countries involved in the TICASS project.