Ilona Guzio
Communicative potential of visual logo of Szczecin
The aim of this presentation is to consider the communicative potential of a visual logo of Szczecin - the sign of Floating Garden. In particular I want to elaborate who this signage is comprehensible to, focus on its components (colour, shape, date, lettering) and check if they are readable and what they symbolise.
The aim of this presentation is to consider the communicative potential of a visual logo of Szczecin - the sign of Floating Garden. In particular I want to elaborate who this signage is comprehensible to, focus on its components (colour, shape, date, lettering) and check if they are readable and what they symbolise.
