Determinants Reading COVID-19 Visual Messages Located in Public Urban Spaces

We invite you to read a recent scientific article by Elzbieta Perzycka on Determinants Reading COVID-19 Visual Messages Located in Public Urban Spaces from the Perspective of P.M.Lester’s Theory of Visual Communication published in Quarterly Journal Fides Et Ratio, 3(47), pp. 593-608.


In the face of the multiplication of images in all spheres of human life, it is necessary to discuss the need to develop visual education, the purpose of which is to prepare people to read visual messages in the conditions of a changing culture. For the needs of the research challenge, the source of which was the global crisis caused by the COVID-19 pandemic, the subject of scientific interest was defined, which are the conditions for reading COVID-19 visual messages located in public urban spaces. The article presents a fragment of a wider research. Due to the carrier of the visual message used, the analysis was based on photos presenting COVID-19 visual messages, obtained from cities in New Zealand, China, and Kenya. It has been adopted that the critical theory and visual culture focused on the message can mutually support each other with the traditions of their discourses in the designs of the analyzed phenomena. For the purposes of research, the theory of visual communication by P.M. Lester was adopted, taking into account six perspectives of knowledge: 1) historical, 2) personal, 3) ethical, 4) cultural, 5) technical, and 6) critical.

Link to the full article:
You can find the article also in ZENODO repository operated by CERN, indexed in OpenAIRE: